Turn Your Site Into A Rankings Rocket With This Advice

Some people like to complain about things not working out, but others do something about it. If you are an innovator, here are some simple SEO techniques that can boost your business on the web.

To achieve the best ranking in search engine results, incorporate a number of keywords related to your market niche in the meta tags for your website. Many experts have also recommended including misspellings of the keywords in the meta tags if someone happens to spell it wrong. The search engines decipher your meta tags and integrate the information into their algorithms used to generate search results. For example, if your website is about shot glasses, put “shot glasses” in your metatag but also include “shot glases” and “shotglasses”.

To reach your SEO goals, use meta description tags to describe every page on your website. These tags are perfect for giving a “snapshot” of your site, through descriptions, on the search results page. Make the meta tag content valuable and concise. They will get people to come to your website, even if you aren’t on the top of the search engine results.

Pay-per-click is an effective way to utilize affiliate marketing tactics on your page. This requires the least effort from webmasters, so it pays comparatively little, but those small profits can compound rapidly.

Whether your site includes audio or visual content, you will want to have transcripts of the content available. When you offer these transcripts, search engines can then categorize your content and position it properly in its listings.

The fact is that you need to have entertaining content that holds visitors’ attention if you are to succeed. SEO is intended to draw repeat visitors, but to get them to stay a while. These small tweaks can push your site rankings up towards your goals.

While it might seem obvious, be sure that you take the time to register your website with each major search engine. People often mistakenly think that this is automatically done. Be sure that your website is still available over time. It is important to know that the search engines do find your site, even though you might be showing up several pages back from the front page.

You need to put some thought into the anchor text you use for internal website links. If you are only typing “click here” and subsequently linking that term, that is doing absolutely nothing for your search engine results. A better option is to employ descriptive keywords for your anchor text. This makes your page seem more relevant to the search engine spiders, helping to boost your overall rankings as a result.

Try to bring up current hot topics that are relevant your product. This helps because it brings in traffic that might not have been specifically looking for your product. This will also help your site to be more informative to your regular visitors.

Find a certain niche and make yourself a guru. This marketing tool can be extremely useful. Build a site that is designed with your buyers’ needs in mind, then implement SEO strategies so that they can locate what you have to offer. Keep your customers needs in mind and meet them; don’t make assumptions about what they want.

Improving SEO means paying attention to social media sites. Both Facebook and Twitter are great for interacting with customers, while YouTube is perfect for product demonstrations and other videos.

After you chose the keywords you are going to use throughout your site, be sure to use them in the title of your webpage as well. Your title should be relevant, it will be the first impression that you leave with users who may or may not visit your site. Making your URL descriptive of your type of business will help it be found, even when it is new and your name is not well known.

As you try to assess which keywords are the best for your site, take off your businessman’s hat and think like one of your own customers. Determine the relevant terms visitors are using when they use search engines.

Instead of a link exchange, think about using an article exchange in order to increase your rank in search engines. This basically means that you will use an article created by a different website owner, and post it on your website. You will then need to credit the author with the help of a link to their site, and they will do the same for you on their site. This is often more effective than just a link exchange and provides both sites with new content.

Delineating your niche carefully helps produce optimal outcomes. To avoid frustrating users, it is best if your search engine provides only truly relevant results.

Find out what keywords you should include first. Learn which particular keywords should be utilized as you build your site’s content and titles. The focus of your research should be on discovering which search terms are most common in your particular niche. Keeping this content highlighted helps raise your search engine rankings.

Have patience with your search engine optimization efforts. You want to get rewarded and see positive results for your hard work. It takes hard work and time to get a following online. You must continue to work hard even if you do not immediately see the results that you want. You will see dividends from your dedication as your ranking climbs.

It is essential to regularly add new content and publish fresh articles. Set a weekly goal, and no matter the size remain with it. If you are constantly updating your site with new content, it will be looked upon favorably by search engines. Featuring new content frequently will earn the site a much better ranking.

If you publish your web content in another language and not english, be sure to use the “language” meta tag. Search engines will recognize this, and increase your page rank when people search in that language.

Keep in mind that some search engine spiders don’t respond favorably to Javascript. Be sure that your whole site isn’t done in Java or you may lose out on page rank.

An important SEO tip is to keep an eye on your search rankings. Take a proactive approach, and find out how search engine optimization techniques are working for you. Monitor your results to learn if it is working or not. You can use Alexa or the Google toolbar to check your page rank.

When generating keywords and key phrases, it is important that you place yourself in the shoes of the customer. Find out the typical search terms or phrases people are using when they do computer searches.

Use phrases in your SEO efforts. Do you search using one word often? You need to attract traffic to your site that is actually looking for what your site has to offer. Make sure you have information that’s local in your text like saying “Our Canadian locations have sales this week!” ” rather than being too general .

If you are not using SEO tactics responsibly, the strategy will backfire and search engines will penalize you. It has even come to the point where the most popular search engines, such as Google and Yahoo, banned companies from appearing in search results entirely! Make yourself aware of what is ethically sound when it comes to SEO.

If you decide to purchase a site, ask the host if they can forward your old page to the new one. That enables website users to reach your new page with their older bookmarks. Also consider having redirect pages placed at your old domain, so that older users automatically find your new page.

Dedicate each page to highlighting one target keyword phrase. Trying to cram a lot of keywords on one page will make it very confusing to your readers. It’s better to choose a single topic and provide the best content possible. This will make it more likely that visitors return the site. When you have loyal readers, you can count on good search engine results.

You page ranking increases by length of time a visitor spends on your site. If people stay on your website for a long time, they are far more likely to come back later, which means your visit count goes up and your search rankings improve.

The acronym for search engine optimization is SEO. Use keywords that best describe your product or service. This will bring the interested visitors to your site and raise your rankings with those little robots that weave through the Internet. This increases site traffic because of better search results.

Attracting customers through giveaways and promotions can be a great success but be sure that you know any applicable laws an clearly state your terms and conditions for the promotion. Check the web pages of your competitors to learn how they handle their own contests. But you should make sure that you don’t copy their guidelines and rules word-for-word.

It is important that links in your website and incoming links all include keyword phrases. ” as anchor text. Search engines use this information when determining ranking. Go through your website periodically to ensure that internal links are keyword links also.

Google Analytics is a must have tool. Not only can you keep up with your SEO successes, but you can also improve even further. This tool helps you recognize which keywords are the most effective when driving traffic to your site. You can then make changes accordingly.

Getting your site set up for numerous search engines is a good way to start the process of getting noticed. Search for the engine page and look for a link. Then, use strong, descriptive keywords so your page can be categorized properly.

To get hyperlinks to your website, make comments on blogs. Most blog owners allow you to include a link if you reciprocate and leave relevant and substantial comments. Make sure the blogs you comment on pertain to your niche. You should also leave quality comments. Being educated in your subject matter means your comments, including your links, will be accepted on a number of blogs.

Make sure to use keyword phrases and keywords in your META tags. This is great for boosting your website’s ranks. All keywords that you decide to use must be heavily used search terms that pertain directly to your primary site content.

It is important to really know and understand what the sites you do business with are all about. Beware of directories with a poor design, or those filled with broken or outdated links. Always be mindful of which people you use as affiliates.

If SEO is your goal, then you need to use keywords throughout your website. Your domain name, image ALT attributes, and test links should all include them. There should be an easy track to your site through your primary key phrases and words.

You want every section of your website to be unique. Take extra attention to make sure that your titles stand out. Titles are critical to proper search engine optimization. To place high in rankings, you need your titles to include the keywords you’re focused on.

Give people a reason to click on the Meta tags so make it descriptive. Add a concise description to every meta tag on your site. This will increase click through rates.

Consider asking the CEO or other important players to blog on your website when you are running a business website through an established company. The CEO is the voice for the entire company, and people want to hear what he has to say.

ALT tags will help you go get more noticed. Images make your website stand out, and they can do something else for you. Make sure that you take advantage of ALT tags when you use images, so that the text is seen by search engine spiders. This is yet another method to get your keyword throughout your website.

Try to cram as much description as you can into a few words (in the meta area of the page, not the primary content). The meta tag associated with each page will be more apt to encourage readers to click if there is sufficient description of the material.

Websites with meaningful content often rank higher than those that just sell products and services. Try to provide some tips or articles about the items you are selling.

Utopian ideals don’t help anyone today. It is vital for you to do what you need to do to achieve your own brand of success. Use the SEO advice you were given so you do well in the future with your business.

Use surveys and short games to help you determine who your target market is. People enjoy taking surveys which show what style or fashion is best for them. Include questions about what they are interested in and their habits when it comes to shopping. The more people enjoy taking your surveys, the more information you will gather about your targeted audience.

Kicking Your Business Into High Gear With Top Notch SEO

A lot of businesses have websites, but many are not particularly effective. SEO is something you should use to get more visitors to a website. The more eyes on your website, the better your business is and the more money you make. Read these tips to boost the optimization of your site.

To increase your ranking on search engines, be sure to include a large number of keywords in the “metatag” section of your site. The larger the variety in your meta-tags the more likely it is that your website will be ranked high in a given search. For example, if your site is about eyeglasses, include in your metatag both “glasses” and “glases,” “eyeglasses” and “eye glasses,” etc.

Additional ads on your pages do not necessarily mean a higher search engine ranking. While advertising elsewhere drives traffic to your site and increasing income, it doesn’t boost your rankings.

You have to give keyword density some attention when optimizing pages for the search engines. In order to avoid this, keep the total keyword content of a given page under 20 percent.

To make your site more noticeable you should use a lot of keywords; even ones that are misspelled in the meta tag area. The larger the variety in your meta-tags the more likely it is that your website will be ranked high in a given search. For example, say your site’s keyword is “cat food.” In addition to “cat food,” you can add “catfood,” “kitten food,” and “cat chow.”

Boosting your site’s SEO takes time, so remember to be patient. A large amount of traffic will not come overnight from your efforts. If a site is pretty new, it will take a while for you to see any results. Just like in a physical business, it takes time to build up a name.

You want to make sure that your keyword is included in your domain name. You want to make your website easy to find when people are searching for it on the web. Keep in mind that people will find your website via multiple methods like search engines or backlinks, not just from advertisements.

Present yourself in a way that highlights your expert status. It’s a very powerful marketing technique. Make sure that you create a site that has a specific targeted audience, as this will allow you to better enhance your SEO strategy. Keep in mind that it’s critical to your company’s success to give customers the items they want, rather than what you might assume they want.

Ask about their work history and experience. If you decide to use an SEO expert, be sure to have a written contract clearly stating the terms of your agreement before any work is done, and understand any risks that may be involved.

Search engines are known to be attracted by a site map. Devising a site map may help SEO, and also help visitors find their way around your site once they arrive. This will link all of your webpages together. Having a site map available for visitors will increase traffic to the rest of your webpages. In addition, it makes your website easier to navigate which will increase overall traffic.

To help to keep your website visitor’s interest, you need to make sure that your website’s content is set up to do that. A big part of SEO is actually getting people to not only come back to your site time and again, but also spend extended amounts of time on your pages. These small tweaks can push your site rankings up towards your goals.

You don’t want to overuse keywords or try to use too many separate keywords when you are developing content. Keep your site’s focus to a dozen keywords and phrases that your website actually focuses on. Analytical tools are great for determining which words work the best.

Meta Tag

You can increase your ranking by using a videos in your website. It is possible to utilize videos to show how a product is used or to let people know who you and your staff are. Make sure that you utilize the right keywords in your videos. After you build your site video map, try submitting the URL through Google Webmaster Tools into your account in Google Webmaster Central. Next, post the video on YouTube, Metacafe, Yahoo and other video websites. Then, you simply have to wait for the customers to come looking for you.

Meta tags should be placed on every page of your website. A good description tag will make your site stand out on the search engine results page. You should use this tool wisely, and make sure the meta tag information is succinct and informative. A cleverly worded meta tag should get more traffic to your site even if it happens to be ranked lower in the search engines.

Be aware that Javascript does not interact well with all search bots. You can still choose to use Java. Just be aware that there are some search engines that might not find it as easily as others.

Put forth the image of an expert in your field. It is an effective way to increase your internet marketing success. Focus your products and services on a very specific segment of the market, then utilize search engine optimization so that those buyers will be able to find your site on the internet. It is also important to understand the needs of the customer, and deliver products based on what they want. Do not expect to be successful by simply assuming what their needs are.

When you make your site better for the search engines, you make your site better for potential customers. Many businesses overlook this important fact.

Writing a blog or commenting on another person’s blog is a good SEO strategy. Because search engines like well organized data and regular content updates, it can be easy to move a blog up in the rankings. If you want a high search engine ranking, backlinks are really important.

Use the longer or plural form of keywords to generate more search engine hits. Some search engines use what is known as keyword stemming. For instance, choosing “accountant” as one of your keywords means that people who type in “accountants” or “accounting” may not be directed to your website. If you use the longer form of the word, then your site will be included in the searches that include the shorter form of the word as well.

To boost website traffic, check your content and try improving it. Site visitors are wanting to read relevant information, and better optimized content is the way to help improve your site traffic as well.

Write things that are new and exciting; you will rank higher with search engines. Provide unique and relevant information to attract users to your website. Visitors will stay on your site if you offer them unique content and useful information.

Search Engines

Use anchor text when establishing your interlinks. There are some words that you should never use because they will not help you with your SEO endeavors. Someone who does well with SEo is going to allow you to figure out what kind of anchor text can be used.

Use a title tag that describes the page well so that search engines will comprehend your content. Search engines usually will not show content past 60 characters. Search engines will also give less significance to words after the 60 character limit.

It is important to have a web host that doesn’t block domain ownership info. Your blocked domain makes your site look like spam, and can keep you off popular search engines.

Blog on your site so you can increase your ranks on a search engine. The amount of visitors finding you site will be on the rise.

When selecting your keywords it is important not to think like an insider. Instead imagine that you are a customer. Determine the relevant terms visitors are using when they use search engines.

Research your potential keywords first. Before building your website, know which keywords should be included in the titles. If you take the time to do research and pay attention to your page stats, you will better understand what types of content people are looking for. You should emphasize your keywords in your site in order to increase your search engine rankings.

SEO is vital to improve the quality of your site. This can mean the difference between and unsuccessful site and a successful one.

Write and publish new content as often as possible. Commit yourself to publishing a certain number of stories each week. Search engines place a higher value on websites that publish new content consistently than on websites that rarely or intermittently produce new content. Those sites with new content posted regularly earn higher page rankings.

Do not use deceptive techniques to get rankings; search engines will catch on and penalize you. In some cases, major search engines will ban your site outright. Remember to hone the search engine optimization on your site in an ethical way.

First of all, your website has to be registered with the search engines, which doesn’t happen automatically. Some folks think this is automatically done for you. It pays to check these results are still accurate on a regular basis. Though your page may be far back in the results, knowing you are showing up is important.

Always add new content to your site through resources like blogs. This keeps the search bots happy. The better the content you provide, the more likely it is to be shared on other websites, providing you backlinks and increased traffic. This will encourage people to come back to your site for more.

Captions are a great strategy for search engine optimization. For example, if you have pictures on your website, insert captions that have keywords to draw people in.

Email marketing can help you promote your site. You still need to use your SEO keywords within the text in the email and make sure to include social website sharing and bookmarking tools. Make things easier for your readers by making it so that they can easily forward your emails to their friends, too.

If you want to increase your SEO, try using off-site links that will bring visitors to other quality websites. This is a key aspect to successful inking. Search engines will place more weight on links that are off-site, but relevant, rather than internal links that connect different pages of your site. Look for options that will also link to your website; this will help your site rank highly and increase your traffic.

Make sure that your server is configured to be case sensitive on URLs. The results could be split links.

Sometimes it’s helpful to ask yourself what key words you would type in to search for your particular business, and then include those in your site. Make sure they’re inserted in the right places though, or they will not do you any good. Make sure the key words in your title are relevant to the information on that page.

If you would like more people to come to your site a giveaway or a contest is a good idea. But, know what the rules for such an “event” are in the area in which you live. Checking out a competitor’s website to see how they run their contest is a great place to start your research, but don’t just copy their rules verbatim!

Do not hire a professional SEO company to optimize your site until you have them answer some critical questions. See what their expertise is in your field, what their essential techniques are, how long results will take, and how much they will charge you. In addition, ask if you can view a portfolio of some of their completed projects, and request contact information for references. Reputable companies will comply with this request.

Keep meta keyword tags current. Be sure that the keywords you use have relevance to the page content and that these words are popular in searches on the web.

It’s not enough to simply have your own website. In order to have success, people have to get to your site. The more people on your site, the more money you will get. Use the advice you went over here to get your website pumped up so it’s able to do what it should.

One SEO strategy generally overlooked is using ALT tags. This will allow your images to serve dual purposes. The ALT tags should be placed on each image on your website. It really represents an additional method of getting your keywords seen.

Sick Of Antiquated SEO Advice? Try These Fresh SEO Techniques Instead!

You really see a website’s success via it’s total visitors. Sites that sell things rely on visitors. Sites ranked higher on search engines usually get more visitors. The way to make this happen is to apply SEO tactics to a website. If you would like to learn more about the basics of SEO, continue reading.

When deciding on a domain name, make sure to pick a keyword rich URL. You need to make your site easy to locate when customers are trying to look for it in the web. There are many people who will be searching for specific products on the site. It is important to make it easy for them to find what they need.

Maine Coon

Patience is crucial if you are trying to boost your site’s ranking. Change takes time, and this will not happen instantly. If your website is new, it may take months for you to get more site traffic. Just like in a physical business, it takes time to build up a name.

Try several different keywords when you are trying to rank higher in search engines. The search engine algorithms will pick up on these tags and show your site when people search for these keywords. For example, if you have a website about Maine Coon cats, then use “Maine Coon” as well as “Main Coon” and “Mainecoon.”

To boost your PageRank, you have to attract and maintain the visitors on your page. Increasingly, evidence shows that the time a viewer spends looking at a website (per Quantcast scores and other measures)increases the page ranking. Optimizing your search engine results is the best way to improve your online visibility. One useful way to keep visitors hanging around longer is to offer discussion groups and forums.

Make sure you use the right keyword density when optimizing your website. If you want search engines to consider your content high-quality, make sure that no more than 20 percent of a page’s content is taken up by keywords.

Interesting meta tags on each web page can help improve your search engine results. These tags are worth the time it takes, because they will offer a little summary of what the page entails, either on your site or in the search engine results. The meta tag should be brief and relevant. A cleverly worded meta tag should get more traffic to your site even if it happens to be ranked lower in the search engines.

When selecting a domain name, choose one that is easily remembered and has a name that has something to do with what you are selling. These tools are helpful since your website will be easy to find due to the ease of pronunciation.

A vital step towards optimizing your search engine results is to include a site map for your website. Spiders can easily decipher you site if you have a site map. A big site might need more than 1 site map. It is important to keep the amount of links per map to under 100.

Increasing your PageRank depends upon increasing the amount of site traffic you have, as well as keeping visitors on your site for an extended period of time. It is believed that the length of time that someone spends on a website will have an influence on the website’s PageRank. This trend has been established through metrics like Quantcast scores. You can use discussion groups and forums to convince visitors to stay logged in to your site for a longer time.

You may also wish to include the keywords within the title of the page. The title should be both relevant and easy to remember. Although, at times an off the wall title will work, if it leaves an impression on the reader. This will cause your site to be clicked on because it best fits what the search engine user typed in.

Meta Tag

Content is important. To draw people in, you need to work on getting good content up. Visitors will not waste time perusing a site if they cannot find what they want, so getting your content up to par is a good way to keep traffic steady.

Meta tags are an important tool for search engine optimization. Description tags provide a good value to you, as it will be used to blurb about your site or page on search engine results. Make the meta tag content valuable and concise. A cleverly worded meta tag should get more traffic to your site even if it happens to be ranked lower in the search engines.

If you wish to do better in the search engine results when dealing with websites, know what social marketing is so you can use the social networking sites to your advantage. There are many to focus on besides Twitter, Facebook or Yelp. Many social networking sites cater to specialized groups or interests, such as Christians or photography. Join those which match your business’ field and maximize your options.

Position yourself as an authority in your niche. This is a profitable way to market your sites. It’s critical to design an online presence that is focused on a very specific target market. Once you have your website in place, search engine optimization will allow you to make it easier for prospective customers to find you in search results. Remember to think of your customers’ needs first, and your needs second.

Research your potential keywords first. When you are building your site, find what keywords work for you. Performing keyword research will help you understand what type of information visitors are trying to get from you. You should emphasize your keywords in your site in order to increase your search engine rankings.

You can learn how to do your own SEO using the information located in this article. There are quite a few resources out there that can help you with this sort of thing. Plenty of websites exist that can help you become an SEO master.

Your websites should never have duplicate content if you are going to stay out of the spam filters of search engines. Duplicate content can occur without you even realizing it. You might think you’re saving time by using a certain product description over again, but this is going to be viewed a different way by search engines.

Instead of a link exchange, think about using an article exchange in order to increase your rank in search engines. This basically means that you will use an article created by a different website owner, and post it on your website. You will then need to credit the author with the help of a link to their site, and they will do the same for you on their site. This works even better than link exchanges, and of course each of you get fresh content.

Putting captions on a website is a great way to optimize it. If you post photos and newsy articles, use these opportunities to post keyword-rich captions.

You should publish and write fresh content as much as you can. Decide on a realistic goal for posting new content, whether it be once a day or once a week, and hold yourself to that goal. Your site will be much more relevant to search engines if you regularly create original content. If you want your website to have a high page rank, you must have a constant flow of new content.

Be aware that Javascript does not interact well with all search bots. While there’s no reason you can’t choose to use it, it’s also important to understand that different search engine crawlers will view your web page in different ways, depending on the crawler.

Utilize one or two videos to help increase the web presence of your site. You can use videos to familiarize your visitors with your staff and with your product. Post the video on your own website, making sure to label it with effective keywords. After you get a video sitemap you can use the tools for webmasters at Google so your URL gets submitted to the account you have. Then, post it on Metacafe, Yahoo, YouTube, and other popular video sites. After that, you can relax and wait for customers to arrive.

Use the right anchor text when interlinking your site. Stay away from particular words and phrases, as they will be of no use to you. You can get the assistance you need with anchor text from a professional.

Your title tag deserves your attention. This information is the first thing visitors see when visiting your website. It needs to be a description that’s unique, while containing the keywords that have to do with your site. Don’t make it long, though.

As you write your keywords, remember to think as a consumer would. Figure out which ordinary, everyday terms people actually use when they search.

If using a shared server, you must ensure you’re not located on a proxy which is shared with sites that are banned. Doing this can decrease your search engine rankings, which will cause you not to get the amount of traffic that you want.

An easy way to boost your page ranking immediately is to buy a previously owned domain name that already has a good reputation. Search engines place a higher value on domain names that have been around for more than two years. You should search for domain names that have been closed to see if they work for you.

Don’t ever publish identical articles on different pages. The Google algorithms consider this cheating and will lower your page rank. Link count will also decrease when two pages have the exact same content; this will make your ranking decline.

Make sure than any foreign language on your site, that is not English, is supported by a language meta tag. This will help raise your rankings for searches that are specific to that language.

Press releases, blogs, and article writing are creative options to get desirable inbound links cast in your direction. Developing outbound links is a big key to SEO success.

Ask your old host if they will forward the page to the new domain. Doing so allows your users to get to the new website by using their familiar bookmarks. On your former domain, add redirect pages; this will take visitors to your new site.

Search Engine Optimization

Based on your available resources, you may only be able to optimize your website for one or two major search engines. Optimal keywords always help, but each search engine, such as Google or Yahoo!, , Ask. But many of the major engines have their own particular nuances that are unique to themselves.

One of the top tips for search engine optimization is to not forget to stay on top of your ranking within the search engines. By monitoring your progression, you will understand if search engine optimization techniques are producing results or if there is something you need to change. There are programs to monitor your rankings. Two of them are Alexa and the Google toolbar.

Make sure to sign up to all search engines that you can so that they are aware of your website and will send search engine bots to visit your site. Simply look at the search engine’s page and there should be a link to help you do it. Then, use strong, descriptive keywords so your page can be categorized properly.

A large facet of website promotion is email marketing, so make certain that you do it right. Make use of keywords within your text, and also ensure you have included both your website and social media links. Also, be sure the email can be easily forwarded.

You’ll improve your rankings on search engines this way. The meta description appears right under the website link in many search engines, so use this text to grab a potential customer’s attention. With the right content management system, it is possible to edit your meta description for each individual page.

As you have read, the success of a website is measured by how many visitors it gets. Retail websites need to have a steady stream of visitors and customers to succeed. More visitors will find your website if it has a high ranking. Search engine optimization techniques can raise rankings considerably. Apply what you’ve just learned, and you won’t go wrong.

It is extremely important that your title contain carefully chosen keywords. Link all of the pages on your site together by putting the same title tag on every page. Put your company name at the end in the title link so that everything is all connected. Without a well branded company name, it should not be expected that customers will search for your business this way.