How You Can Start Optimizing Your Site Today

Attracting visitors to a business website or blog is critical, as it’s impossible to make any money without a steady stream of visitors. The best way to make your site more accessible to those you are trying to reach is to use the search engines to your advantage. Read on to learn tips that will teach you how search engine optimization can be used to your benefit.

Inquire about how many years of relevant experience they have. You will want to find out what risks are involved in order to make the best decisions for your site.

When using SEO techniques on your page, don’t fall for adding lots of extra advertising to boost your rankings in the search engines. Placing ads on other sites could drive visitors to yours, but it won’t boost rankings.

The correct anchor text is very important when linking internally on your website. Generic link text, such as “click here”, does not positively affect search engine results. Spiders focus on keywords, so if you pick out the most appropriate keywords for your content, they will count your anchor text towards your overall relevancy.

Your domain name should contain a keyword related to your content. Make sure your website is easily found when people search for it. Remember, not all people coming to your site will be from advertisements, some people will come from searching for products that are on your site.

Try looking at your competitor’s website source codes. This lets you see how the SEO strategies on their websites and which keywords they’re using. You may not want to do the same thing, but you will learn a thing or two.

Web Spiders

Focus on one product or subject per page. Don’t try promoting every product in one post or article. This leads to confusion, driving visitors away. You will see more success when each page has a separate focus.

If you want to have your site showing higher, you need to help the web spiders who determine the rankings. Web spiders will find your content based on keywords, but your site should be easy for them to use. Help them out by featuring a site map. This shows what is important on your site, and it gives the spiders an idea of how you website works.

A description tag that is efficient will draw users to your website, improving your site’s search engine optimization. An efficient description tag should not exceed 30 words in length. Don’t let the file size of this page get any higher than 100 KB.

Your site should be entertaining if you want a successful website. One large portion of SEO is dedicated to getting visitors to come to your site while spending a lot of time on it. Not only will these additional traffic increase your sales, but the search engines will increase your ranking.

Website owners often overlook the important task of proofreading. Make certain that your site is easy to read for both human visitors and search engines. If your keywords are spelled incorrectly or your site is full of glaring grammar errors, search engines will be less likely to include you.

Register a domain that is both related to your product and is easy to recall. This is very useful for the people who discover you through YouTube because it is easy to remember.

Using Javascript in the pages of your website is fine, but don’t expect all of the search engine spiders to respond to it. Using Java is a choice, but keep in mind that it makes your website rank differently.

Search Engine

Even your title tags should include your target keywords. When analyzing your site, search engines place heavier emphasis on keywords that are included in title tags. Use your ears to recognize that it is not going to be a sound that you have.

Add meta descriptions to each page on your site to improve your search engine placement. Description tags play a large roll in your site coming up during a search. Keep your meta tag short and to the point. The better the quality and effectiveness of your description tags, the more likely people are to actually visit your site, even when your competition ranks higher than you on your keyword’s search engine results page.

To improve your article’s SEO, base them on keywords. Search engines will more easily be able to find articles that contain relevant keywords. Therefore, it’s easier for readers who may be trying to locate your articles. The keyword you want to focus on should appear several times in your article’s text, as well as in its title and summary.

Authoring a blog and commenting on other blogs related to your website’s niche can be a good SEO technique. Blogs are easy to rank, as search engine algorithms like new content and highly-structured data. Backlinks also play a large role in search engine rankings.

Choose your keywords and keyword phrases as if you were a customer. Determine what string of words your target audience are typing into search engines.

Start by doing keyword research. Focus on the keywords you need when creating your titles and site. Performing keyword research will help you understand what type of information visitors are trying to get from you. You should emphasize your keywords in your site in order to increase your search engine rankings.

If you design a search engine with clearly defined boundaries, you can then have the mold to form a very efficient search engine. Use definite commands that will give you the most results for whatever you are looking for when you are optimizing a search.

Website owners often overlook the important task of proofreading. You need to make sure that you website is easy to read for visitors and for search engine spiders. If your site contains misspelled keywords or numerous grammatical errors, search engines may simply dismiss it as irrelevant.

To increase the level of traffic coming to your site by search engines, strategically place keywords throughout the bulk of your text. The best place to put your main keywords is in the first visible content on your site. Make sure not to overdo it by stuffing too many keywords into a short amount of text, though. It’s best to try and use your chosen keyword in your introductory paragraph two times. For the following 200 words, put the keyword in as much as you can, without being obvious about it.

Site Map

Search engines can be used to increase the number of visitors to your website. Making your website search engine spider friendly is imperative for success. You must add text to all of your images, so that search engine spiders will be able to see them. Be sure to utilize descriptions that are rich in keywords.

Add a keyword-rich site map to your website. A site map allows visitors to easily navigate around your web site. The presence of a site map also influences your search engine rankings, since ease of navigation is something search engines take into account.

Consider all of your options so that you can get good-quality inbound links back to your site via press releases, forums, blogs, directories, article writing, and more. A great way to succeed at search engine optimization is to gather the best outward links possible.

Keep your update schedule for fresh content as frequent as you can. Set a weekly goal, and no matter the size remain with it. Websites with new content will be more attractive to the web crawlers than those with older updates. Sites that always have fresh content rank higher than those with stale content.

An important SEO tip is to keep an eye on your search rankings. You will never know how well your search engine optimization is working if you do not monitor your standings. You can follow your page rank with the Google toolbar or Alexa.

You can increase your ranking by using a videos in your website. Videos can create a personal touch on your site. Post such videos to your site with keyword-optimized labels. After you video sitemap is built, submit the URL to Google using its Webmaster tools. Post the video that you have just created onto YouTube when you finish. Then, sit back and wait for your customers to come calling.

The marketing term SEO, is short for search engine optimization. Putting the proper keywords throughout your content will give you a higher ranking on search engines, giving you more traffic. Correct keyword usage will drive the correct visitors to your site.

Online advertising methods, such as Adwords, can help you with your SEO strategies as well. It’ll help you with your traffic and also your SEO, and that’s a big boon to those that go after do-it-yourself SEO. These advertisements will increase your views. Using advertising can help your site grow.

Email marketing is important to promote your site, so you have to do it right. You still need your keywords within your email text, but you also need to have bookmarking and social network sharing tools. The email should be easily forwarded by the reader as well.

The title tag should be one of your main focuses. This may be the first thing someone sees when they land on your site. It ought to be a distinct description of your site’s content, and it should include keywords of great relevance. But, you must also keep things as brief as you can.

The longer a person stays on your website, the higher your Page Rank becomes. Add what Vincent Flanders calls “heroin content” to your site so that people will hang around and shoot up your content rather than leave your site.

You should make sure to use a service that does not block your domain ownership information. Google may see this as questionable and remove your site.

Based on your available resources, you may only be able to optimize your website for one or two major search engines. Taking certain steps will help you on all sorts of search engines. , Ask. com and Bing have their own sorts of nuances.

Place yourself in your customer’s shoes and try to think about what words or things they may search for in order to produce websites about eyeglasses. This will help you better select a variety of keywords. Think of what kind of search queries a real person would use.

By focusing too much on SEO, you can lose sight of the reason why you even want to improve your rank on search engines. You began your website with a goal to achieve something, provide information, a product or a service, not to just be the most popular, so keep that in mind. Having your site ranked this way is important, but even more important is your content. Great content allows for better results. Keep your material fresh and genuine!

An easy way to boost your page ranking immediately is to buy a previously owned domain name that already has a good reputation. Older domain names have more weight with search engines. Consider registering a domain name that has been recently dropped, but only if it is relevant to the nature of your site.

Keep keyword proximity in mind when using search engine optimization. Those that are closely related will perform better when near each other in your copy. That will help you move up in the search engine rankings.

Use search engines to get more traffic. Making your site spider friendly will increase your search engine raking. Spiders are not able to “read” pictures, so put a tag on every image that you include. Make your descriptions keyword-rich.

Be certain your links all work and use strong keywords. For example, if the target is “fuzzy slippers,” link to “fuzzy slippers” rather than a click here link. This will assist with optimizing your site with search engines.

The first few pages that come up on search results are generally the sites that will be getting the most traffic. To increase eyeballs on your blog or website, put these suggestions to work. A mastery of basic SEO guidelines can work wonders for your blog or website.

It is important to understand that web crawlers have a difficult time recognizing videos on your website. To overcome this problem, have a site map with a list all of the videos you have. This way the crawler can take the keyword and trace that to your website.

SEO Ekspert
SEO Guide
SEO Esbjerg

Expert SEO Advice To Strengthen Your Website

SEO can be a very tough thing to learn. You will need to do your homework and have a lot of patience. This article will provide specific tips and hints to help you implement the same strategies that the pros use.

Pay-per-click strategies can be great ways to practice affiliate marketing. This requires the least effort from webmasters, so it pays comparatively little, but those small profits can compound rapidly.

Break up long articles into shorter parts. Long pages will reduce the rank that you have. Additionally, most internet users prefer to read shorter articles rather than longer ones.

Do things that can optimize your site and make it easy for the search engines to find it. Web spiders will find your content based on keywords, but your site should be easy for them to use. A well-organized site map is a tool the spider can use to understand your website.

Search Engines

When purchasing a domain name, remember to keep it simple and product related so people have an easier time remembering it. If you utilize video clips or mass internet media like Youtube to advertise, remember that a memorable domain name will make a big difference when mentioned in clips.

If you are using SEO, take the time to ensure that the code on your site is well written. When search engines see coding that is not well done, they will pass it up. If you rely heavily on Flash content without text descriptions, your site may simply be ignored by the search engines.

Ask a non-profit to be your affiliate. This will allow you to establish a trustworthy name. Ensure that the quality of your content is high, and you may attract reliable, professional organizations who want to feature a link to your site on their own. Do not fill your site with garbage. Make sure your site has value to others.

Try switching to writing in search engine optimization style to enhance your search results. This will mean you need to repeat keywords as often as possible while not breaking your article flow. As search engine rankings are built off the presence of keywords, your content will shine if you pay close attention to the words you use.

Your search visibility raises if you blog on your site. When you rank higher on search engine results, more people will visit your website.

Ask about their work history and experience. You will want to find out what risks are involved in order to make the best decisions for your site.

Make sure to have a good description tag to get your site’s search engine ranking up. Don’t overdo it – 30 words at the most. You should not exceed 100 KB on this page.

Search Engines

It is very important to edit and proofread your website. Your website should be easy to read and free of errors to engage both clients and the search engines. Make sure that you proofread all of your work, as a misspelled keyword is useless.

You can get a little more SEO performance by taking your website into the blogging world. Start a blog of your own, and get involved with other blogs that cover related topics. Blogs rank well because the search engines like structured data and fresh content. To rank sites highly, search engines like to see backlinks.

Try to embed videos onto the homepage of your website. You can use video for introducing your staff or yourself or to showcase products. The video can be uploaded to your site and labeled with keywords. Build a video sitemap and submit it. Finally, add the video to all the major streaming sites for additional viewers to find. Now, you just wait for the customers to begin knocking down your door.

You should research what keywords are going to best fit your business. When creating your website, figure out what keywords you should focus on. By doing this keyword research, you are able understand what people are looking for related to you. Raise your SEO ranking by focusing on these subjects throughout your webpage.

Using Javascript in the pages of your website is fine, but don’t expect all of the search engine spiders to respond to it. Java use is something a website owner will have to think about, but be sure you know that a search engine will see your site differently because all crawlers take in different information.

Publish fresh content to your site as much as you can. Make yourself a daily or weekly goal for the number of articles you will publish, and maintain that level. The search engines are looking for web pages that produce new content on a regular basis versus a page that only has a small amount of new information added periodically. Sites that always have fresh content rank higher than those with stale content.

You should have a listing with Yahoo and Google to get yourself out there. These provide you with free publicity and that can boost your traffic and presence. Always take up free venues for your publicity.

Never place the same content on your site more than once, or search engines may consider your website spam. Know that it is quite possible to use duplicate content without even knowing it. For example, if you have the same product description up on several pages, a search engine may “read” that as spam.

Duplicate the first sentences of your content as a meta description tag. Some web crawlers search the first few sentences of an article instead of meta tags to rank your site. It’s important to understand that this can affect your SEO rankings.

Video Sitemap

As you get your interlinks in order, make sure to incorporate anchor text. Avoid some words that don’t aid with optimization. Learn about what words you should use with the help of websites that explain it in detail.

Use videos along with a video sitemap for increasing your SEO. You can use videos to familiarize your visitors with your staff and with your product. Post the video on your own website, making sure to label it with effective keywords. After you video sitemap is built, submit the URL to Google using its Webmaster tools. Also be sure to post on Metacafe, Yahoo, YouTube and others. After that, you can relax and wait for customers to arrive.

To better market your website, consider using the services of a company that specializes in search engine optimization (SEO). SEO techniques are the most effective way to get your website to rank highly in search engine results. Many businesses offer great deals on these services.

Focus on mastering one SEO strategy at a time. There is not enough time to excel in all the various SEO techniques, so choose one area that you like and master it.

Don’t duplicate articles on your site! This may be viewed as an attempt to fool the search engines, and it can get your pages downgraded. Your Page Rank can also suffer from people linking to multiple pages, which dilutes your count of incoming links.

Orienting your business to search engine optimization allows you to achieve higher rankings and more web traffic. Some businesses are unaware of how much SEO can help their sales.

Do not use deceptive techniques to get rankings; search engines will catch on and penalize you. In some cases, major search engines will ban your site outright. Be advised and ethically hone your search engine optimization!

Make sure every page on your site has relevant keywords in its title. When a search engine looks for webpages they put more emphasis on the content that is in title tags so it is crucial to have your keywords represented in them. Strong keywords will give you the best results and the most traffic.

Give away free items to get visitors to come to your site. Look at the competition and see how their promos are handled, but create your own terms and conditions regarding yours.

Consider hiring a company that can do the SEO work for you, but make sure they specialize in this type of work. You will have a better chance of being a high ranking website if you do this. Many companies have good deals on this type of service.

Link directories are good, but they require you to have quality links and legitimate sites. Beware of directories with a poor design, or those filled with broken or outdated links. Take care to select good affiliates.

Learn about on-page SEO. Ranking high with the search engines and making the first page is how your site gets seen instead of overlooked, so be sure you’re employing the right SEO strategies properly.

You want every section of your website to be unique. Take extra attention to make sure that your titles stand out. Your headings can make or break your search engine optimization efforts. Including your focused keywords in your titles will help to increase your search engine rankings.

Don’t publish an article twice on the website you have. Google looks at this as a cheating tactic, and will drop your ranking for it. Having people link to two different pages for the same content will also dilute your incoming link count, which will further drop your Page Rank.

Be certain to have a website that is easy to use and does not contain errors. Misspelled words and grammatical errors will drive viewers away. Ensure your links are active and direct visitors to the appropriate page.

Search Engine

Linking withing your own site is a great SEO technique that can improve your results in search engines. Keywords that are related to links and phrases for keywords that go to complimentary pages will get you better search engine results. Make sure you do not use generic keywords either. Try to make them uncommon.

Search engine optimization is a core online marketing concept. This is the technique of using keywords in online content in order to promote better search engine rank. This will lead more people to the site who are interested in your products or services.

If you have a site that contains many videos, realize the search engine crawlers will have troubling locating these, even though they could have new and relevant content. A site map can help avoid the video problem by tracing text to a video. A site map makes it possible for search engine crawlers to index the video content based off the text associated with it.

It is important for your server to be set up to be case-sensitive with URLs. There are numerous negative effects not doing so can have on your rating.

Posting surveys or games up on your website is a great way to reach your target audience. People enjoy taking surveys which show what style or fashion is best for them. Include questions about what they are interested in and their habits when it comes to shopping. People will enjoy these and you will enjoy knowing who your customers are.

One must have is Google Analytics. This tool will help you track your website’s success so that you can tweak it and improve upon it. You can look at it to do things like find the most popular search terms that led customers to your site. You are then able to make changes to your site in order to be more focused on certain keyword phrases.

A sitemap should be used, and the sitemap should include every page on your website. Consider putting your link in the footer. Search engine spiders are much more able to index your site properly with this sitemap.

You should develop the habit of commenting on relevant topics and blogs to create links back to your site. Often times, blog owners will allow you to put your own link in your comment if you write something of high quality. Just be sure that the blog ties into your business before you leave a link on that blog. Plus, it is important that the comments you make add value to their site. You will find it easy to spread around comments and links to your site if you have a thorough mastery of your subject matter.

To maximize the efficiency of your search engine optimization, take the time to check on your server headers. Poorly set-up server headers can be a big roadblock to success. If you are attempting to redirect your server headers, make sure that you are using the proper routes.

You have learned many ways to improve your success with SEO. If you commit to it and work hard toward your goal, you can succeed with these tips.

To keep your ranking high on Google and other search engines, refrain from putting the same content throughout your site. Try to come up with some unique things to write about and find another audience.

SEO Ekspert
SEO Guide
SEO Esbjerg

Sick Of Antiquated SEO Advice? Try These Fresh SEO Techniques Instead!

You really see a website’s success via it’s total visitors. Sites that sell things rely on visitors. Sites ranked higher on search engines usually get more visitors. The way to make this happen is to apply SEO tactics to a website. If you would like to learn more about the basics of SEO, continue reading.

When deciding on a domain name, make sure to pick a keyword rich URL. You need to make your site easy to locate when customers are trying to look for it in the web. There are many people who will be searching for specific products on the site. It is important to make it easy for them to find what they need.

Maine Coon

Patience is crucial if you are trying to boost your site’s ranking. Change takes time, and this will not happen instantly. If your website is new, it may take months for you to get more site traffic. Just like in a physical business, it takes time to build up a name.

Try several different keywords when you are trying to rank higher in search engines. The search engine algorithms will pick up on these tags and show your site when people search for these keywords. For example, if you have a website about Maine Coon cats, then use “Maine Coon” as well as “Main Coon” and “Mainecoon.”

To boost your PageRank, you have to attract and maintain the visitors on your page. Increasingly, evidence shows that the time a viewer spends looking at a website (per Quantcast scores and other measures)increases the page ranking. Optimizing your search engine results is the best way to improve your online visibility. One useful way to keep visitors hanging around longer is to offer discussion groups and forums.

Make sure you use the right keyword density when optimizing your website. If you want search engines to consider your content high-quality, make sure that no more than 20 percent of a page’s content is taken up by keywords.

Interesting meta tags on each web page can help improve your search engine results. These tags are worth the time it takes, because they will offer a little summary of what the page entails, either on your site or in the search engine results. The meta tag should be brief and relevant. A cleverly worded meta tag should get more traffic to your site even if it happens to be ranked lower in the search engines.

When selecting a domain name, choose one that is easily remembered and has a name that has something to do with what you are selling. These tools are helpful since your website will be easy to find due to the ease of pronunciation.

A vital step towards optimizing your search engine results is to include a site map for your website. Spiders can easily decipher you site if you have a site map. A big site might need more than 1 site map. It is important to keep the amount of links per map to under 100.

Increasing your PageRank depends upon increasing the amount of site traffic you have, as well as keeping visitors on your site for an extended period of time. It is believed that the length of time that someone spends on a website will have an influence on the website’s PageRank. This trend has been established through metrics like Quantcast scores. You can use discussion groups and forums to convince visitors to stay logged in to your site for a longer time.

You may also wish to include the keywords within the title of the page. The title should be both relevant and easy to remember. Although, at times an off the wall title will work, if it leaves an impression on the reader. This will cause your site to be clicked on because it best fits what the search engine user typed in.

Meta Tag

Content is important. To draw people in, you need to work on getting good content up. Visitors will not waste time perusing a site if they cannot find what they want, so getting your content up to par is a good way to keep traffic steady.

Meta tags are an important tool for search engine optimization. Description tags provide a good value to you, as it will be used to blurb about your site or page on search engine results. Make the meta tag content valuable and concise. A cleverly worded meta tag should get more traffic to your site even if it happens to be ranked lower in the search engines.

If you wish to do better in the search engine results when dealing with websites, know what social marketing is so you can use the social networking sites to your advantage. There are many to focus on besides Twitter, Facebook or Yelp. Many social networking sites cater to specialized groups or interests, such as Christians or photography. Join those which match your business’ field and maximize your options.

Position yourself as an authority in your niche. This is a profitable way to market your sites. It’s critical to design an online presence that is focused on a very specific target market. Once you have your website in place, search engine optimization will allow you to make it easier for prospective customers to find you in search results. Remember to think of your customers’ needs first, and your needs second.

Research your potential keywords first. When you are building your site, find what keywords work for you. Performing keyword research will help you understand what type of information visitors are trying to get from you. You should emphasize your keywords in your site in order to increase your search engine rankings.

You can learn how to do your own SEO using the information located in this article. There are quite a few resources out there that can help you with this sort of thing. Plenty of websites exist that can help you become an SEO master.

Your websites should never have duplicate content if you are going to stay out of the spam filters of search engines. Duplicate content can occur without you even realizing it. You might think you’re saving time by using a certain product description over again, but this is going to be viewed a different way by search engines.

Instead of a link exchange, think about using an article exchange in order to increase your rank in search engines. This basically means that you will use an article created by a different website owner, and post it on your website. You will then need to credit the author with the help of a link to their site, and they will do the same for you on their site. This works even better than link exchanges, and of course each of you get fresh content.

Putting captions on a website is a great way to optimize it. If you post photos and newsy articles, use these opportunities to post keyword-rich captions.

You should publish and write fresh content as much as you can. Decide on a realistic goal for posting new content, whether it be once a day or once a week, and hold yourself to that goal. Your site will be much more relevant to search engines if you regularly create original content. If you want your website to have a high page rank, you must have a constant flow of new content.

Be aware that Javascript does not interact well with all search bots. While there’s no reason you can’t choose to use it, it’s also important to understand that different search engine crawlers will view your web page in different ways, depending on the crawler.

Utilize one or two videos to help increase the web presence of your site. You can use videos to familiarize your visitors with your staff and with your product. Post the video on your own website, making sure to label it with effective keywords. After you get a video sitemap you can use the tools for webmasters at Google so your URL gets submitted to the account you have. Then, post it on Metacafe, Yahoo, YouTube, and other popular video sites. After that, you can relax and wait for customers to arrive.

Use the right anchor text when interlinking your site. Stay away from particular words and phrases, as they will be of no use to you. You can get the assistance you need with anchor text from a professional.

Your title tag deserves your attention. This information is the first thing visitors see when visiting your website. It needs to be a description that’s unique, while containing the keywords that have to do with your site. Don’t make it long, though.

As you write your keywords, remember to think as a consumer would. Figure out which ordinary, everyday terms people actually use when they search.

If using a shared server, you must ensure you’re not located on a proxy which is shared with sites that are banned. Doing this can decrease your search engine rankings, which will cause you not to get the amount of traffic that you want.

An easy way to boost your page ranking immediately is to buy a previously owned domain name that already has a good reputation. Search engines place a higher value on domain names that have been around for more than two years. You should search for domain names that have been closed to see if they work for you.

Don’t ever publish identical articles on different pages. The Google algorithms consider this cheating and will lower your page rank. Link count will also decrease when two pages have the exact same content; this will make your ranking decline.

Make sure than any foreign language on your site, that is not English, is supported by a language meta tag. This will help raise your rankings for searches that are specific to that language.

Press releases, blogs, and article writing are creative options to get desirable inbound links cast in your direction. Developing outbound links is a big key to SEO success.

Ask your old host if they will forward the page to the new domain. Doing so allows your users to get to the new website by using their familiar bookmarks. On your former domain, add redirect pages; this will take visitors to your new site.

Search Engine Optimization

Based on your available resources, you may only be able to optimize your website for one or two major search engines. Optimal keywords always help, but each search engine, such as Google or Yahoo!, , Ask. But many of the major engines have their own particular nuances that are unique to themselves.

One of the top tips for search engine optimization is to not forget to stay on top of your ranking within the search engines. By monitoring your progression, you will understand if search engine optimization techniques are producing results or if there is something you need to change. There are programs to monitor your rankings. Two of them are Alexa and the Google toolbar.

Make sure to sign up to all search engines that you can so that they are aware of your website and will send search engine bots to visit your site. Simply look at the search engine’s page and there should be a link to help you do it. Then, use strong, descriptive keywords so your page can be categorized properly.

A large facet of website promotion is email marketing, so make certain that you do it right. Make use of keywords within your text, and also ensure you have included both your website and social media links. Also, be sure the email can be easily forwarded.

You’ll improve your rankings on search engines this way. The meta description appears right under the website link in many search engines, so use this text to grab a potential customer’s attention. With the right content management system, it is possible to edit your meta description for each individual page.

As you have read, the success of a website is measured by how many visitors it gets. Retail websites need to have a steady stream of visitors and customers to succeed. More visitors will find your website if it has a high ranking. Search engine optimization techniques can raise rankings considerably. Apply what you’ve just learned, and you won’t go wrong.

It is extremely important that your title contain carefully chosen keywords. Link all of the pages on your site together by putting the same title tag on every page. Put your company name at the end in the title link so that everything is all connected. Without a well branded company name, it should not be expected that customers will search for your business this way.